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Pay Per Click
Pay Per Click
Powerful marketing when the acquisition cost is known
Pay-per-click marketing can be one of the most powerful tools in your marketing arsenal, when you know your customer acquisition costs.
Advertisers pay a premium only when their ad is clicked. It can be a steep premium since PPC advertisers are competing for those clicks.
When you are ready for a PPC campaign, we'll build ads and a landing page, and manage your click bidding.
It's so easy with Pinpoint!
Professional designers create your ad
We handle the complexity of online advertising for you. With Pinpoint you stay focused on your business and we worry about ad sizes, devices, networks, sites, placements, bidding, and optimization.
Geo-targeted
Ads are delivered to customers around your location, not wasted on out-of market consumers.
Placements on multiple networks
With video campaigns you may request specific sites to include in your monthly media buy, and our network buys mean you don't have to make any all-or-none decisions on a limited selection of sites or apps.
Optimization
Video campaigns, like display campaigns, utilize an optimization engine which continuously reviews sites, apps, ads and page placement.
Plans & Pricing
Ads run while you're open
Your ads run only while you're open, so you can answer the phone calls - no wasted impressions here.
We build your landing page
Essential to turn your clicks into action, these pages feature your offer and engage customers with maps and contact options.
Monthly analytics
You'll know exactly how your investment is performing with detailed monthly reports about your campaign.
We do it for you
Our experts create your ads and landing page, we buy the media and send you reports.
PPC targeting options
With Pinpoint mobile ads, you can target customers based on their proximity to your business and their age. You campaign is continually improved by the optimization engine.
Plans & Pricing
Pinpoint mobile ads
are delivered to customers' smart phones and tablets.
Ads appear when mobile users enter your geographic zone (sometimes called a geo-fence).
Who it's for: Monthly budgets less than $300
Views: Up to 20k/$150 spend
Display
campaigns target local customers on mobile phones, tablets and PCs/laptops.
Your business and offer will be featured on six different, professionally designed ads.
Who it's for: Monthly budgets of $300+
Views: Up to 60k/$300 spend
Atlas website clients can add a Pinpoint display campaign for $100.
Pinpoint video
campaigns run on desktop and mobile devices.
These campaigns feature geographic, demographic, interest and keyword targeting.
Who it's for: Monthly budgets of $500+ (we recommend splitting your campaign spend between Display and Video).
Views: Up to 16k/$500 spend
Pay-per-click
campaigns target local customers on mobile phones, tablets and PCs/laptops.
These are highly managed and optimized campaigns, aimed at generating valuable clicks to your landing page.
Who it's for: Monthly budgets of $1,200+
Views: N/A - it's all about clicks
Request Plans & Pricing
Pinpoint the right program for your business
Choose from four different advertising options for your Pinpoint campaign.
| Mobile | Display | Video | Pay Per Click | |
|---|---|---|---|---|
| Mobile Ads | ✓ | ✓ | ✓ | ✓ |
| Desktop (PC) Ads | ✓ | ✓ | ✓ | |
| Geo-targeting | ✓ | ✓ | ✓ | ✓ |
| Age targeting | ✓ | ✓ | ✓ | ✓ |
| Contextual targeting | ✓ | ✓ | ✓ | |
| Keyword targeting | ✓ | ✓ | ✓ | |
| Ad sizes | 1 | 6 | Multiple | 6+ |
| Manage ad placement | ✓ | ✓ | ✓ | |
| Optimization | ☆ | ☆☆☆ | ☆☆☆ | ☆☆☆☆☆ |
| Monthly analytics | ✓ | ✓ | ✓ | ✓ |
| Reporting of specific sites where ad ran |
✓ | ✓ | ✓ | |
| Landing page | ✓ | ✓ | ✓ | ✓ |
| Ideal for monthly online budgets of |
<$300 | $300+ | $500+ | $1,200+ |
| Monthly impressions | 20k/$150 | 60k/$300 | 16k/$500 | N/A (paying for clicks) |